Understand your audience…

Before you can create the perfect freebie, you need to know who you’re creating it for. Ask yourself:

  • Who is my target audience on Instagram?

  • What are their biggest pain points?

  • What do they desire the most?

By understanding your audience, you can tailor your freebie to meet their specific needs. The more targeted your freebie, the more likely it is to convert Instagram followers into email subscribers.

Coming up with ideas…

Now that you know who you’re talking to, let’s brainstorm some freebie ideas!

First, start with a problem or deficit your audience have. Perhaps they have no idea where to start with their make-up routine. Maybe they need recipe ideas. Maybe they have no idea what to do with their kids on a rainy day?

A great freebie should fix a problem/deficit.

Then you want to decide on the perfect format…

Here are some types of freebies that tend to work well:

  • EBooks/Guides: A deep dive into a topic your audience cares about.

  • Checklists: Simple, actionable steps your audience can take right away.

  • Templates: Done-for-you templates for social media posts, emails, or designs.

  • Challenges: A short challenge (e.g., 5-day Instagram story challenge) that helps your audience achieve a small win.

  • Worksheets: Interactive worksheets that guide your audience through a process.

Example: If you’re a fitness coach, a great freebie might be a "7-Day Meal Prep Guide" or a "30-Minute Home Workout Plan.”