Welcome to the course!

Hey there!

Welcome to the “From Likes to Leads” mini-course, where we’ll dive into how you can use a simple yet powerful strategy to turn your Instagram followers into email subscribers.

That strategy? Using a freebie!

Whether you're new to freebies or looking to sharpen your strategy, this course will walk you through everything you need to know—from what a freebie is, why it works, to creating and promoting one that your audience will love.

Ready? Let’s get started!

Do I really need an email list!?

You might be thinking, “Why bother with an email list when I already have the potential customers on Instagram?”

Great question! Here’s the deal: while Instagram is fantastic for building your brand, your email list is far superior when it comes to conversion. Why? Because…

  1. Email vs. Social Media: Social media platforms can change their algorithms or terms overnight, but your email list is an asset you own. It’s direct access to your audience without any middleman.

  2. Pure Bottom Funnel: Your Instagram is full of people from all segments of your funnel, from people who are new to your brand to people who have been loyal customers for years. Your e-mail list is almost exclusively bottom-funnel followers ie. people who are nurtured and ready to be sold to.

  3. Personal Connection: Emails allow you to build deeper relationships. It’s like moving from a crowded party (Instagram) to a one-on-one coffee date (your inbox). You can share exclusive content, offers, and more personal messages.

  4. Stability: Your email list is a reliable, long-term marketing tool. While social media trends can be fleeting, your email list will continue to grow and support your business.