Tools…
Creating a freebie doesn’t have to be complicated or expensive. There are plenty of free and easy-to-use tools out there that can help you create something beautiful and valuable.
Some Popular Tools:
Canva: Perfect for creating visually appealing PDFs, checklists, and templates. It’s drag-and-drop easy, even if you’re not a design pro.
Google Docs: Great for writing and formatting guides or eBooks. You can save your document as a PDF for easy distribution.
Mailchimp/ConvertKit: If your freebie involves email delivery, these platforms make it easy to set up automation.
Trello: Great for lists, or spreadsheet-style freebies
Content Creation Tips…
When creating your freebie, keep these tips in mind:
Clarity is Key: Don’t overwhelm your audience with too much information. Focus on one main topic or problem, and provide a clear solution.
Inject Personality: Your freebie should reflect your brand voice. Make it fun, engaging, and relatable.
Actionable Steps: Ensure your freebie is not just informative but also actionable. Your audience should be able to take what they’ve learned and apply it immediately.
Feels like a Preview: Your freebie should feel like a preview to your paid services, but not be SO good that it’s a replacement!