The Welcome E-mail

The welcome email is the first communication your new subscriber will receive, so it’s important to make a strong first impression. Here’s what to include:

  • Subject Line: Keep it clear and exciting. For example, “Your Free [Freebie Name] Inside—Welcome to the Community!”

  • Personalized Greeting: Use your subscriber’s first name in the greeting to create a personal connection. Most email platforms offer this feature.

  • Thank You Message: Thank your new subscriber for signing up and express how excited you are to have them on board.

  • Freebie Delivery: Include a clear link or button to download the freebie. Make sure this link is prominent and easy to find.

  • Next Steps: Let them know what to expect next. Will you be sending more helpful tips, updates, or exclusive content? Give them a reason to stay engaged with your emails.

The follow up

Don’t stop at just one email! A follow-up email sequence helps nurture your new subscribers and guides them deeper into your world. Here’s how to structure it:

  • Email 2: Deliver More Value (1-2 Days Later)

    • Content: Share additional tips, a blog post, or a case study that’s relevant to the freebie they downloaded.

    • CTA: Encourage them to follow you on social media, join a Facebook group, or check out a related product.

  • Email 3: Share Your Story (3-5 Days Later)

    • Content: Tell your personal story, explain why you’re passionate about what you do, and how your journey can inspire or help them.

    • CTA: Invite them to reply to the email with their thoughts or questions to start a conversation.

  • Email 4: Introduce Your Offer (7-10 Days Later)

    • Content: Gradually introduce your paid products or services, focusing on how they can solve a problem your subscriber might have.

    • CTA: Offer a limited-time discount or special offer as an incentive to make their first purchase.

  • Email 5: Engage and Connect (10-14 Days Later)

    • Content: Share success stories, testimonials, or feature a Q&A with your audience.

    • CTA: Encourage them to share your freebie with friends or on social media.