Setting up your system…

The key to successfully delivering your freebie is having a reliable and automated system in place. This system should make it easy for your audience to receive their freebie while ensuring that you capture their email addresses and add them to your mailing list without any manual work on your part.

Your email marketing platform is the backbone of your delivery system. It’s where you’ll create your sign-up forms, automate your emails, and manage your subscriber list. Here are a few popular options:

  • Mailchimp: Ideal for beginners with up to 2,000 subscribers. It offers customizable sign-up forms, simple automation sequences, and a drag-and-drop email builder. It’s great for those just starting out and looking for a free or low-cost option.

  • ConvertKit: A favorite among creators and small businesses due to its ease of use and powerful automation features. ConvertKit makes it easy to tag and segment your audience, allowing you to send highly targeted emails based on specific actions (like downloading your freebie).

  • MailerLite: Another affordable option that combines simplicity with advanced features like automation, landing pages, and pop-up forms. It’s user-friendly and suitable for those looking to scale their email marketing efforts.

High Conversion Form

Your sign-up form is where the magic happens—it’s the gateway to your freebie. Here’s how to make sure it converts:

  • Headline: Use a clear and compelling headline that immediately communicates the value of your freebie. For example, “Grab Your Free Social Media Content Calendar Template!”

  • Description: Briefly explain what your audience will get when they sign up. Highlight the benefits and keep it concise.

  • Form Fields: The fewer, the better. At a minimum, you should ask for the email address. If necessary, you can also ask for their first name, but keep in mind that every additional field may decrease conversions.

  • CTA Button: Use action-oriented text like “Get My Freebie Now” or “Download Instantly” rather than a generic “Submit.” Make sure the button stands out with a contrasting color.