Using your stories for sales? No?! You should be!

Why use IG Stories for Sales?

Instagram stories is the PERFECT place for sales. In fact, up to 80% of your sales content on IG SHOULD be in your stories - NOT your feed.

Why?

Basically (like, very basically), your feed is for brand awareness, and your stories are for sales.

This is because stories go to almost 100% followers, and generally speaking it goes to your most interested followers. This means they are the most likely to be in-market and actually make a purchase!

How to get more sales on stories

  1. Use DM automation through apps like ManyChat

  2. Use that link sticker!

  3. Set up your user to actually hit the link sticker to your product by starting your stories with a hook, then giving context to the product (such as how it solves their problem) THEN use the link sticker. You can do this over as few as 3 stories.

  4. Use stories to offer a freebie that gets people onto your mailing list and complete your sales there.