I’m not sure Instagram Stories really need an Introduction…

We’re pretty sure you’re already pretty well acquainted with Instagram Stories. You know - those vertical, here-today-gone-tomorrow photos and videos have been a staple in all our strategies since 2016?

Yeah, Snapchat might’ve started the whole disappearing act, but Instagram Stories quickly became the life of the party. They’re now one of the most loved features on the ‘gram - and, according to IG, actually the place where the most content is consumed after DMs (surprised?! I wasn’t!)

Instagram describes stories as…, “photos and videos that disappear from your profile, Feed, and messages after 24 hours, unless you add them to your profile as story highlights.” Basically, they’re like the secret agents of social media content!

But how can you maximise them in 2024? Let’s dive into it!