Stuck on how often you should post to stories? And how MANY?

How Often Should You Post?

Every second day is the sweet spot! This is because when you don’t post to stories for 24 hours, your new stories get bumped back up to the top of the instagram stories algorithm. Pretty neat huh?

But if you want to post a little more than that, don’t sweat it! Just take a 24 hour break every couple of days to maximise on this increase in viewership.

Post Between One to Seven Stories

Research by Statista and Buffer suggests you should aim for one to seven Stories daily, but Instagram suggests that two Stories a day is the magic number. It’s all about finding what clicks with your audience, so feel free to experiment!

Your goal to keep your completion rate high (over 70%). Once you work out what quantity that is for YOU, keep to it!

Your completion rate is the percentage of viewers who watch from the first Story frame all the way to the last within 24 hours.

Statistically speaking, if you post between one to seven Stories, there's a good chance that 70% of your audience will stay tuned till the end.

That being said, even with longer Stories, the drop-off isn’t too bad. You can still enjoy completion rates above 50% for Stories made up of more than 20 photos and videos.

Remember - your goal is to keep em watching, so if your content isn’t going to do that, don’t use up precious real estate at the beginning of your stories!