How can I create content for each stage of the funnel!?

Brand Awareness

For brand awareness, you are going to focus on entertainment value (because people are coming to IG to escape boredom!) and soft education, like simple tutorials and tips. Brand Awareness content is most commonly reels based.

Nurture Phase

For nurture phasing, your content is going to be connect based content- designed to build a relationship with your audience (like story-telling) and push educational content, which is more complex and challenging. Nurture content is more likely to be image or carousel based, but can also be reels based.

Sales Phase

Sales content is generally inspirational or straight-up sales content. At the bottom of the funnel, you are much less likely to find reels effective. Go for statics, carousels and focus widely on stories.