In Page SEO
Let's get into it…
Why do I need to nail my name field?
Your name field is the second place that Instagram is going to look when users use the search function on Instagram, so it is super important that you get it right.
However, your name field doesn’t JUST need to be searchable - it needs to also make sense for your specific business type. Check out the slides for examples from our Insta-Guides for each business type.
The 3 big take aways for the perfect name field…
ONE: Tell me your name if your business relies on trust (like a consultant, coach or influencer)
TWO: Add key words. You want terms that your key audience is likely to search to be in your name field.
THREE: Don’t try to be clever. Use the simple terms that your ideal clients are likely to be searching, NOT something that makes you sound more elevated or professional.
